Cadillac ATS vs The World

Cadillac ATS vs The World

To test the new Cadillac ATS to see what kind of roads it can hold up against, the Cadillac team took this luxury sedan all over the world to some of the toughest roads including Monaco, Morocco, China and Patagonia. After conquering those incredible and curvy roads, the Cadillac ATS was deemed ready for you.

To continue to promote the epic journey of this powerful sedan, Cadillac commissioned a famous street artist to re-enact the scenery and roadways in several American cities with interactive chalk art and additional 3D advertising. The creative team took to Chicago, New York, San Francisco and Miami and recreated the racing paths in a form of 3D chalk art design. Spectators were then able to use iPads to enhance the experience by showing the vehicles driving on the chalk design through authentic reality technology.

Check out the video from Cadillac that showcases the entire creative component and also click here to view the video of the street tests.

Pat McGrath Buick GMC Cadillac is proud to sell the 2013 Cadillac ATS sedan at our dealership. Click here to view our available inventory and visit www.mcgrathbgc.com for more information!

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