Cadillac Brand Loyalty Makes Big Jump

Cadillac Brand Loyalty Makes Big Jump

Brand loyalty among car-buyers is on the rise, according to R.L. Polk & Co., a major automotive information and marketing company.

One of the brands making the biggest strides is Cadillac, which rose 8.3% in brand loyalty. Buick and GMC also made jumps in year-to-year brand loyalty.

Cadillac Brand Loyalty Continues to Grow

Cadillac brand loyaltyBrand loyalty was determined by the amount of households that had previously purchased a new car and returned to the market for the same brand.

Polk compared numbers from the first quarters of 2012 and 2013.

Last year, Cadillac had a first quarter brand loyalty of 39.1%. Thanks to popular cars like the Cadillac ATS and CTS, Cadillac brand loyalty has risen to 47.4%, giving it the second best jump among all major automakers.

Porsche came in first with a 9.5% rise in brand loyalty.

GMC and Buick also saw climbs in brand loyalty.

GMC, driven by the ever-popular GMC Sierra pickup and GMC Acadia, rose 5.7%.

Buick, boosted by great vehicles like the Encore and LaCrosse, saw a 5.3% rise in brand loyalty.

Brand Loyalty: Why it Matters

2013 GMC SierraFor people who work in the automotive industry, knowing brand loyalty helps predict consumer behavior and allows professionals to make smarter and more concise marketing decisions.

From a consumer standpoint, knowing what brands have high loyalty numbers can help you make an informed decision. If a brand has a high loyalty rate, it means people who have driven these cars have been happy with their purchases and have decided to re-invest in the same brand, often in the same model.

About R. L. Polk & Co.

R.L. Polk & Co., most commonly called Polk, provides automotive information and marketing solutions for the industry, insurance companies, and related businesses like suppliers and dealerships.

Polk helps industry professionals understand markets, consumer behavior, and forecasting through data collection, automotive news reports, and press releases.

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