Cadillac Ends 2013 as Fastest-Growing Full-Line Luxury Brand

Cadillac Ends 2013 as Fastest-Growing Full-Line Luxury Brand

2013 was a good year for Cadillac, with multiple awards on many of its vehicles, including Motor Trend Car of the Year, North American Car of the Year, and a spot in Car and Driver’s 10Best.

2013 also saw the debut of the redesigned Cadillac Escalade and the brand-new Cadillac ELR, an electric vehicle infused with Cadillac style.

Now that the final numbers are counted, the big year translated into Cadillac becoming the fastest growing full-line luxury brand, with a 20% rise in annual sales.

“Art and Science” Powers Cadillac Rise

Cadillac CTS, ATS

Cadillac’s rise is being powered by the award-winning CTS (top) and ATS.

Cadillac has some of the finest vehicles on the road, and according to Bill Peffer, Cadillac’s VP of sales, more buyers are trading in their Lexus, BMW, and Mercedes-Benz vehicles for shiny new Cadillacs.

This is a credit to Cadillac’s “Art and Science” mantra, which emphasizes the balance of gorgeous designs and intelligent technology.

According to a press release from General Motors, Cadillac’s total portfolio of sedans improved 48%, led by the award-winning ATS, which had its best month ever in 2013. Showing just how far the brand came in 2013, 72% of ATS buyers were new to Cadillac.

The Cadillac CTS, which was named Motor Trend Car of the Year in November, also saw a hearty rise in popularity and sales. During November of 2013, CTS sales were up 75%. Models like the rear-wheel drive CTS Vsport, which is equipped with a 420 hp twin-turbo engine and eight-speed transmission, are helping shape a powerful new perception of the brand.

Cadillac is no longer just a luxury brand that makes big highway cruisers. Handling and performance are now a major part of the equation, helping attract customers who desire a swift chassis, adroit steering, and swift engines.

Cadillac Vehicles Waiting for Cedar Rapids and Iowa City

If you haven’t driven a recent model Cadillac, do yourself a favor and stop by our location today. You’ll be presently surprised by the superior performance of these cars and SUVs.

Call McGrath Buick GMC Cadillac today at 888-696-1133 to learn more about our complete inventory.

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