The New Face of Cadillac Coming Soon

The New Face of Cadillac Coming Soon

Cadillac is officially updating their look with a new logo.

A wider, more detailed crest has been created to reflect the brand’s new identity, which is now longer, lower, and leaner.

New Cadillac Crest Coming Mid 2014

The new Cadillac crest will make its dealership debut later this year on the 2015 Cadillac ATS Coupe, which was recently unveiled at the North American International Auto Show.

2015 ATS Grille2The ATS Coupe, however, is actually the 2nd vehicle to sport the new logo. Back in August, Cadillac took the wraps off the Elmiraj Concept, a long, powerful two-door high-luxury car. While the proportions of this vehicle may have appeared a bit exaggerated, the wreath-less, wider Cadillac crest on the grille seemed to make a positive impression.

Even before the concept, there were swirling rumors of a new crest, so this comes as a small surprise for most Cadillac fans.

This is the first change to the logo in 14 years. Created by Nathan Korkus, who works in the Cadillac Brand Identity and Badging Studio, the new crest follows current trends of simplicity and a “less-is-more” mentality.

So far, the logo seems to be a smash hit. Many advertising and marketing gurus are saying the new logo is the right step for Cadillac. Todd Simmons, an executive creative director at a top global brand consulting firm says that Cadillac “kept the best bits of their unique identity and shed the rest.”

Hunter Tura, CEO of Bruce Mau Design, said that the new crest helps  create a more youth-oriented image, and keeps the brand in competition with design-driven luxury models from Audi and BWM.Evolution Of the Cadillac Crest

 

As the shape and proportions of Cadillacs have evolved, so has the crest….this new crest matches the longer-lower-leaner mantra of our current products, and it mirrors the evolution of our design philosophy:  “Art and Science”.

– Andrew Smith, Cadillac Executive Design Director

Elmiraj-ATS HORI

The Cadillac Elmiraj Concept (left) and 2015 ATS Coupe

High-Quality Cars for Cedar Rapids

If you are in the market for a gorgeously designed vehicle, call McGrath Buick GMC Cadillac today at 888-696-1133 or visit our location today.

If you have any questions about the new Cadillac crest or the 2015 Cadillac ATS, fill out a Contact Form and we’ll reach out to you with more information.

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